Where it all began
Luxe Emporium was founded in honour of our Granny and is now dedicated to her memory. We sadly lost her to dementia in 2025. She adored jewellery, and we spent countless days shopping together, bonding over her love for timeless, high-quality pieces and her passion for luxury.
In essence, we wanted jewellery like her luxury diamond pieces, elegant, enduring, and full of meaning, but accessible. When we couldn’t find it anywhere, we decided to create it ourselves.
On 19th October 2020, with just £780 from our savings, my sister and I took a leap of faith and launched Luxe Emporium. At the time, I was a university student and my sister was expecting while working full-time in sales. What began as a fun sister project, inspired by our shared love for a particular cross necklace (now known as the Large Luxe Cross), quickly became so much more.
For us, an outfit was never complete without jewellery. Yet we constantly struggled to find pieces that looked luxurious, lasted, and didn’t come with a hefty price tag. We knew there had to be a better way, so we decided to create it. Luxe became the home of luxury jewellery for less.
With passion, purpose, and persistence, we began sharing our story on TikTok, and one of our first videos went viral. From that moment, our Luxe family started to grow, and our lives changed forever.
Our mission is to honour our Granny’s legacy by creating jewellery that stands the test of time, pieces that feel luxurious, hold meaning, and remain within reach. We want every piece to be part of life’s milestones and memories, passed down from generation to generation.
We’re so grateful to have each other and our amazing community who continue to believe in our vision. From one necklace and £780 to a global family, this journey has only just begun.
Welcome to the Luxe family we're so glad you're here.
2020
We started Luxe from my sisters conservatory in October 2020. Now onto our third premises.
2021
Our first sell-out day was nothing short of extraordinary. After going viral on TikTok and gaining 4 million views, our entire website inventory was wiped clean! The overwhelming excitement brought our whole family together on FaceTime, shedding tears of joy and celebrating our unexpected success.
2023
Being featured in my Vogue magazine was a dream ever since we were little girls. We would beg our mum to buy us a magazine when we was younger and would be so inspired by the fashion & fine jewellery.
What's next?
What began as a fun side project between sisters Jasmine and Leila has now blossomed into Luxe, a venture beyond our wildest dreams. We are incredibly grateful for the opportunity to work side by side, transforming our sisterly bond into a thriving business that we are both passionate about.
Shop our favourites
Designed in the UK
Every piece in our collection is meticulously designed in the UK.
Made to Last
We use only the finest materials in crafting our products.
Luxury Packaging
Every Luxe Emporium piece comes in our luxury branded velvet interior draw box.